Q-and-A: Adobe is out to own video tech

08/26/2013 | Adweek

Adobe is bound to be a disruptor in the ad-tech space, regardless of whether it formally enters the arena, according to this interview with Bill Ingram, vice president of Adobe Analytics and Adobe Social. An ad network or ad exchange per se is "not in the cards," he said. "Ad networks are about advertising arbitrage. That business is falling down. We're really about digitizing the word. Helping advertisers get their stuff on the Web." Adobe wants "to own the market for video tech. We can host delivery of video. We can do dynamic delivery, packaging, serving. We can help content companies better monetize it," Ingram says.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL