Target your sales to baby boomers to make serious money

08/26/2013 | Fast Company online

Marketing to Generation X and Y may not be as smart as some people think, writes Lor Gold, global chief creative officer for SGK, a global brand development, activation and deployment company. Only 5% of all advertising targets baby boomers, despite the fact that consumers over 50 years of age control 70% of all disposable income in the U.S., he notes.

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