Turner plans "digital first" strategy for new health brand

08/26/2013 | Variety

Turner Broadcasting is taking a "digital first" approach with its Upwave health and wellness brand, by first releasing content via a website, social media properties and a YouTube channel. In December, a two-hour Upwave block will begin airing on HLN. "Leading with digital is the right place to start, to establish a brand and create a voice and group of expert talent to educate and bring consumers in," said Molly Battin, general manager of Upwave.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
Portland, OR
Business Development Associate
inMarket Media LLC
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA