Turner plans "digital first" strategy for new health brand

08/26/2013 | Variety

Turner Broadcasting is taking a "digital first" approach with its Upwave health and wellness brand, by first releasing content via a website, social media properties and a YouTube channel. In December, a two-hour Upwave block will begin airing on HLN. "Leading with digital is the right place to start, to establish a brand and create a voice and group of expert talent to educate and bring consumers in," said Molly Battin, general manager of Upwave.

View Full Article in:

Variety

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA