Clean up your Google reputation

08/27/2009 | SmartBrief/SmartBlog on Social Media

Google has the most control over word of mouth online, since that's where your customers will inevitably look for information about you, Andy Sernovitz writes. To ensure that the links stay positive, he suggests companies address negative blogs in the comments field, create content to fill Google's ranks, and seek out positive user reviews on sites like Yelp.

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