New Pepsi spot features artist Kanye West

08/29/2005 | Brandweek

A Spike Lee-directed Pepsi spot starring hip-hop artist Kanye West debuted during last night's MTV Video Music Awards. The spot is part of West's partnership with Pepsico; the rapper is featured on Pepsi's music microsite hosted by Yahoo!, and he headlined a Pepsi Smash concert in Miami earlier this month.

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