Private label pressures brands

08/29/2007 | Wall Street Journal, The

The popularity of private-label products in grocery stores has created increased competition for companies such as Kraft Foods and Sara Lee, which are introducing new products in response. Sales of private-label food and nonalcoholic beverages in the U.S. rose 4.3% to $44 billion in the past year, Nielsen found.

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Wall Street Journal, The

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