How mobile is enhancing in-store experience

08/29/2011 | Advertising Age (tiered subscription model)

With Finish Line offering an app that supplies shoppers with access to real-time inventory at nearby locations, and Wet Seal offering free Android phones to anyone trying on jeans in their stores, retailers are blending the line between technology and in-store shopping. Advertising Age offers six examples of how bricks-and-mortar stores are using mobile.

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