Auto dealers turn to Twitter, Facebook

Car dealerships are using social media tools such as Facebook, Twitter and YouTube to reach out to customers. Dealers have had to learn new ways of getting customers' attention without giving them a hard sell, says Mariel Rodriguez, Internet sales manager at a Toyota dealership in Rochester, N.Y. "It's more of a way of building a relationship with customers and not so much of selling them a car," Rodriguez says.

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Rochester Democrat and Chronicle (N.Y.) (tiered subscription model)

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