Auto dealers turn to Twitter, Facebook

Car dealerships are using social media tools such as Facebook, Twitter and YouTube to reach out to customers. Dealers have had to learn new ways of getting customers' attention without giving them a hard sell, says Mariel Rodriguez, Internet sales manager at a Toyota dealership in Rochester, N.Y. "It's more of a way of building a relationship with customers and not so much of selling them a car," Rodriguez says.

View Full Article in:

Rochester Democrat and Chronicle (N.Y.) (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA