Brewers add no-alcohol options in Western Europe

08/30/2011 | Wall Street Journal, The

Beer makers in Western Europe, including Heineken, Carlsberg and Anheuser-Busch InBev, are introducing alcohol-free brew and following a marketing model found in Spain, a world leader in sales of nonalcoholic beer.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA