Grey Goose SMS campaign is tied to U.S. Open

08/30/2011 | Mobile Marketer

Grey Goose is inviting consumers to opt in for a contest and prizes in an SMS campaign tied to the U.S. Open and the vodka's fifth year of sponsorship. "The audience at the U.S. Open seems like a good fit for Grey Goose," says Scott Rogers, vice president of sales at Mogreet, Los Angeles. "It's already a targeted audience that is sports-minded and meshes with their upscale demographic."

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