A one-two marketing punch for Tecate

08/30/2011 | MediaPost Communications

Tecate, Heineken's Mexican beer brand, is joining as a sponsor of two upcoming boxing matches expected to draw a large Hispanic audience in the U.S., one involving defending champ Floyd Mayweather Jr. and the other a contest between Mexican powerhouse Saul "Canelo" Alvarez and Alfonso Gomez. Tecate branding will be evident at the arenas where the matches are being held, as well as on HBO Pay-Per-View, which is carrying the fights, and in cinemas that also will be showing the matches.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
DeviantART
NY, NY
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations