A one-two marketing punch for Tecate

08/30/2011 | MediaPost Communications

Tecate, Heineken's Mexican beer brand, is joining as a sponsor of two upcoming boxing matches expected to draw a large Hispanic audience in the U.S., one involving defending champ Floyd Mayweather Jr. and the other a contest between Mexican powerhouse Saul "Canelo" Alvarez and Alfonso Gomez. Tecate branding will be evident at the arenas where the matches are being held, as well as on HBO Pay-Per-View, which is carrying the fights, and in cinemas that also will be showing the matches.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX
Product Marketing Manager-B2B
RetailMeNot
Austin, TX
Account Director
RetailMeNot
Austin, TX