Salesforce raises expectations as marketing play shows success

08/30/2013 | Bloomberg issued third-quarter earnings and sales forecasts that beat Wall Street expectations, as the company's focus on marketing tools, including a $2.5 billion acquisition of e-mail marketing service ExactTarget, is showing signs of success. ExactTarget will deliver $140 million to $145 million in revenue this year and is part of the company's effort to offer marketing tools to "the largest and most important companies in the world," Salesforce CEO Marc Benioff said.

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