Social-media marketers need to mix things up

08/31/2010 | Web Strategy blog

For best results, marketers need to find ways to blur the line between social-media and traditional marketing, writes Jeremiah Owyang. Only by integrating the two can marketers effectively reach out to consumers whose media consumption is itself deeply fragmented, Owyang argues. "Shatter the silo and integrate social across all marketing efforts now," he writes.

View Full Article in:

Web Strategy blog

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO