Social-media marketers need to mix things up

08/31/2010 | Web Strategy blog

For best results, marketers need to find ways to blur the line between social-media and traditional marketing, writes Jeremiah Owyang. Only by integrating the two can marketers effectively reach out to consumers whose media consumption is itself deeply fragmented, Owyang argues. "Shatter the silo and integrate social across all marketing efforts now," he writes.

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