Study: Public doesn't buy idea that companies are going green

08/31/2010 | Adweek

Consumers aren't convinced by corporate environmental efforts, according to a poll by Gibbs & Soell Public Relations. Just 16% of consumers believe most businesses are committed to going green, the study found, and fewer than half believe that any companies have credible environmental policies in place. Even CEOs are skeptical about the business community's environmental ethic: less than a third of executives believe most companies are committed to sustainable business practices.

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