Under Armour targets "team girl" with campaign

08/31/2010 | New York Times (tiered subscription model), The

Under Armour today is launching a multiplatform campaign with Olympic skier Lindsey Vonn and other female athletes that is aimed at the "team girl," women who are on high school or college teams and work out as adults. The effort, which is the brand's first to court women since 2002, uses the tagline "Protect This House I Will."

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