Short films integrate content with commercials

09/1/2006 | NYTimes.com

Marketers looking to stand out from the crowd are embracing short-form video, whether in the form of online viral ads or consumer-created commercials generated by contests among amateur and student filmmakers. The goal for marketers is to create a media experience that feels as little as possible like a traditional commercial.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO