Building a social effort from the ground up

09/1/2009 | ChrisBrogan.com

A company's social-media presence should be a reflection of its culture, Chris Brogan suggests. Start by listening to what customers are saying, offering tools to make content-sharing easier and looking for ways to engage your community, he writes. Don't neglect e-mail marketing, he writes, since it's still one of the most powerful tools a company has for reaching customers.

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