Rentrak: 476M VOD transactions in July was a record-breaker

09/1/2009 | Video Business Online (free registration)

Video-on-demand viewers racked up a record-breaking 476 million free on-demand transactions during July, a 19% increase over the comparable month in 2008, according to Rentrak's OnDemand Essentials service. Music-related content made up slightly more than 30% of the total transactions, a 17% uptick in that category.

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