More apps than ads? Firm finds mobile apps are proliferating

09/1/2011 | MediaPost Communications · MobileBeat

Flurry, an application advertising and analytics firm, says that available ad inventory within mobile apps is expanding much faster than U.S. spending on Internet display ads. "We see that U.S. mobile app inventory has grown aggressively over the last year," said Charles Newark-French, a Flurry researcher. "With its growth trajectory, it will be able to absorb the entire U.S. online display ad spend by the end of the year."

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MediaPost Communications · MobileBeat

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