Women at NBCU sets promos for new Sarah Jessica Parker flick

09/1/2011 | Variety (subscription required)

Women at NBCU, a new marketing and content unit at NBCUniversal, will be promoting across multiple channels the big-screen release "I Don't Know How She Does It," starring Sarah Jessica Parker. The effort is built around a so-called "roadblock" ad that will be shown at the same time on Bravo, Oxygen, USA, E! and Style, as well as NBC.

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