PlayHaven opens real-time option for gaming ad adjustments

09/2/2011 | GigaOm

Mobile game developers will be able to adjust their overlay ads in real time as needed with a new iOS platform from PlayHaven. The HTML5 overlay allows developers to switch from monetization to application promotion or user engagement using a Web dashboard. PlayHaven CEO Andy Yang says the new flexibility is "one important piece of the puzzle" that could allow developers to boost revenue by 10 times or more.

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