PlayHaven opens real-time option for gaming ad adjustments

09/2/2011 | GigaOm

Mobile game developers will be able to adjust their overlay ads in real time as needed with a new iOS platform from PlayHaven. The HTML5 overlay allows developers to switch from monetization to application promotion or user engagement using a Web dashboard. PlayHaven CEO Andy Yang says the new flexibility is "one important piece of the puzzle" that could allow developers to boost revenue by 10 times or more.

View Full Article in:

GigaOm

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO