Marketing repositions Gap brands for global success

09/2/2013 | Advertising Age (tiered subscription model)

Gap and its Old Navy and Banana Republic brands have invested heavily in traditional advertising and non-traditional digital and social media channels, building strong global marketing teams. The moves began paying off this year for the retailer, as net sales rose 8% in the second quarter and 5% in July.

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Advertising Age (tiered subscription model)

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