Nike reigns, Apple slips on list of clients that agencies love

09/2/2013 | Advertising Age (tiered subscription model)

Nike has retained its No. 1 spot on the list of clients that agencies want to work with, while Apple fell from second to fifth, according to a global survey from The Talent Business. Apple's slip could be attributed to the loss of Steve Jobs, The Talent Business says. General Motors, Colgate, Kellogg and Reckitt Benckiser were among the poorer performing brands in the survey.

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