In search of fresh formats, some companies are focusing on developing video technology for Web ads, rather than just resorting to banners, says Tessa Weggert, media manager at BAM Strategies.
Published in Brief:
|Director, Industry Initiatives (Digital Video and AdvancedTV)||
Interactive Advertising Bureau
|New York, NY|
|Digital Ad Operations Specialist||
|Account Executive, West Coast||
|Los Angeles, CA|