How Starbucks stumbled onto its signature fall drink

Starbucks Pumpkin Spice Latte signals the start of fall for many of the coffee chain's fans, but a tepid response to the brew in early market testing a decade ago almost kept the favorite from ever going to market. Developers saw potential despite the initial response, and the latte has since developed a hardcore following of fans who mourn when their stores run out.

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The Culinary Institute of America
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The Culinary Institute of America
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The Culinary Institute of America
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