Old Spice spots from W+K continue to mock ad conventions

09/4/2013 | Adweek

Wieden+Kennedy has created a series of "really funny" 15-second TV spots for Procter & Gamble's Old Spice, Sam Thielman writes. The ads, timed to the NFL season, parody "a specific kind of creative -- basically everything with a choral jingle over an otherwise-silent CPG spot in the 1980s," Thielman writes.

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