Pepsi to show interactive ads during MTV awards show

09/5/2008 | Advertising Age (tiered subscription model)

Dish Network viewers of the MTV Video Music Awards will be able to answer questions and participate in contests as part of an interactive Pepsi advertising campaign. While interactive ads have been used before, their use in the popular Sept. 7 award show suggests the technique is gaining traction.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY