LG's apocalyptic meteor ad shows that seeing is believing

09/5/2013 | USA Today

LG's latest ad picks up on the "prankvertisement" trend -- it shows unwitting job interviewees watching the end of the world unfold through a window that turns out to be one of LG's high-definition TVs. The video shows the prank from creation through its scary execution, risking a "nasty" streak in exchange for virality. "Intensity is the new black. For marketers to get attention, the intensity has to be ramped up," said consumer research psychologist Kit Yarrow.

View Full Article in:

USA Today

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC