LG's latest ad picks up on the "prankvertisement" trend -- it shows unwitting job interviewees watching the end of the world unfold through a window that turns out to be one of LG's high-definition TVs. The video shows the prank from creation through its scary execution, risking a "nasty" streak in exchange for virality. "Intensity is the new black. For marketers to get attention, the intensity has to be ramped up," said consumer research psychologist Kit Yarrow.
LG's apocalyptic meteor ad shows that seeing is believing
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