Personal-care industry slow to embrace mobile-optimized selling

09/5/2013 | Mobile Marketer

Manufacturers of personal care products are opting for partnerships with third-party applications such as Shopkick, sometimes in lieu of building mobile-optimized sites for their brands, according to the "L2 Digital Index: Personal Care" report, which looked at 75 U.S. brands. Fewer than half of the brands had built a mobile-optimized site, only slightly more than were participating in Target's mobile coupon program.

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