New-media concerns driving Hollywood agency changes

09/6/2006 | Advertising Age (tiered subscription model)

As Hollywood tries to grapple with the impact of new-media platforms, two major studios -- 20th Century Fox and Lions Gate -- are looking for new media agencies, and a third, MGM, this summer switched its $90 million account to RPA after hiring Palisades Media in March. Fox, which had used MindShare for most of its media buying, is looking for a global agency to handle its $1 billion in business, while independent Lions Gate wants a new shop for its $130 million account after having used Palisades for seven years.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO