The art and science of social media promotions

09/6/2011 | Multichannel News

Although no definitive gauge exists to prove a link between social media buzz for television programming and stellar ratings, TV networks and media companies aren't taking any chances. They're becoming ever more sophisticated in employing social media marketing via Facebook, Twitter and other services to hype upcoming shows and generate new fans for existing programming.

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SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide