Target to debut Fashion Week pop-up store

09/6/2011 | Wall Street Journal, The

When Target debuts its pop-up store to herald the start of New York Fashion Week, it will include a 25-foot-tall marionette dressed in bright zigzag knits from Italian fashion house Missoni. It's the latest high-profile effort by the retailer, which counts on national media to head home and spread the buzz about its fresh fashion offerings after the show ends.

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