09/6/2013

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Humanizing Big Data in Pharma

Big Data is big news right now. We are frequently being told that it will "revolutionise" or even "save" the Pharma industry. In a recent survey, IT leaders in Pharma were asked this question – and all unanimously agreed ‘opportunity’. But humans aren’t built to work with Big Data directly – so to find the value of this wealth of information, it needs to be reduced to human proportions.

The latest piece in our Big Data – Volume to Value series is now available: Big Data & the Needs of the Pharma Industry whitepaper. Tim Miller, Vice President Product Management, Analytics, discusses with industry leading experts approaches to “shrinking” Big Data to make it more accessible – and more useful – to you.

Download the report here:

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