Tips and tools for finding the right Twitter audience

09/6/2013 | Entrepreneur online

Twitter audiences are in a constant state of ebb and flow, but marketers can successfully define the right audience segment by focusing on the right keywords and active influencers, Mana Ionescu writes. Tools such as Social Bro and TweetBe can help marketers further refine their search by connecting users with their hashtag use and building lists out of profiles that match their demographic.

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