Mixed news on upfront buys as broadcast season approaches

09/8/2003 | Mediaweek

The good news is that only 2% of upfront ad dollars have been canceled, but the bad news is that, so far, only 50 to 65% of advertisers' fourth-quarter holds are being converted to buys.

View Full Article in:

Mediaweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY