Glamour launches image-building effort

Conde Nast title Glamour is promoting its "young & posh" brand identity to potential advertisers, via an effort that spans print, online, outdoor effort and giveaway posters for Fashion Week. The magazine, whose September issue was its fattest since September 1987, especially wants to remind marketers of its reach with readers in their 20s and 30s, who are being asked to send in their own fashion photos to its Glamalert.com microsite.

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