Lexus wants users to feel the beat of new sports sedan

09/8/2010 | ClickZ

A TV spot for Lexus' 2011 IS sedan in which the racing vehicle triggers a series of drum riffs is getting a major online push from the automaker. The clip is running on YouTube and being promoted to the automaker's Facebook fans, and is the inspiration for a "Lexus Precision Station" on Pandora in which users can use percussion and tempo likes to set up a new station. The effort also includes display ads on Style.com, NFL.com and other sites, as well as mobile banners through iPhone applications for CNET and ESPN.com.

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