Lexus wants users to feel the beat of new sports sedan

09/8/2010 | ClickZ

A TV spot for Lexus' 2011 IS sedan in which the racing vehicle triggers a series of drum riffs is getting a major online push from the automaker. The clip is running on YouTube and being promoted to the automaker's Facebook fans, and is the inspiration for a "Lexus Precision Station" on Pandora in which users can use percussion and tempo likes to set up a new station. The effort also includes display ads on, and other sites, as well as mobile banners through iPhone applications for CNET and

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO