Lexus wants users to feel the beat of new sports sedan

09/8/2010 | ClickZ

A TV spot for Lexus' 2011 IS sedan in which the racing vehicle triggers a series of drum riffs is getting a major online push from the automaker. The clip is running on YouTube and being promoted to the automaker's Facebook fans, and is the inspiration for a "Lexus Precision Station" on Pandora in which users can use percussion and tempo likes to set up a new station. The effort also includes display ads on Style.com, NFL.com and other sites, as well as mobile banners through iPhone applications for CNET and ESPN.com.

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
new York, NY
Senior Sales Manager
OnProcess Technology
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC