3 lessons from Adobe's Creative Suite 5 launch

09/8/2011 | SmartBrief/SmartBlog on Social Media

Adobe used social media to help launch its Creative Suite 5 product, landing a trending Twitter topic and a million new followers. The campaign's success stemmed from an international approach that ensured that promotions were suitable for fans around the world, and the careful strategic deployment of internal experts to boost the campaign's credibility.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA