3 lessons from Adobe's Creative Suite 5 launch

09/8/2011 | SmartBrief/SmartBlog on Social Media

Adobe used social media to help launch its Creative Suite 5 product, landing a trending Twitter topic and a million new followers. The campaign's success stemmed from an international approach that ensured that promotions were suitable for fans around the world, and the careful strategic deployment of internal experts to boost the campaign's credibility.

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