Dunkin' Donuts to show a Vine-made TV spot tonight

09/8/2013 | Adweek

During tonight's "Monday Night Football" pregame show, Dunkin' Donuts will air what is believed to be the first-ever TV ad made from a single Vine video. Dunkin' Donuts' ad will run as an animated billboard unit between segments, with the company planning three more throughout the season. "We think a billboard using Vine is dramatically more engaging" than just a logo, said Scott Hudler, vice president of global consumer engagement at Dunkin' Brands.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
EVP, Catalog/Online Store
National Geographic Society
Washington, Dist. Columbia
Senior Director, Learning and Workforce Development
National Retail Federation
Washington, Dist. Columbia
Director, Leadership Development & Talent Acquisition
Hibbett Sporting Goods, Inc.
Birmingham, Alabama
Vice President of Marketing
Blair
Warren, Pennsylvania
Commercial Building Products Sales Specialist
Parksite Inc
Columbia, SC