Dunkin' Donuts to show a Vine-made TV spot tonight

09/8/2013 | Adweek

During tonight's "Monday Night Football" pregame show, Dunkin' Donuts will air what is believed to be the first-ever TV ad made from a single Vine video. Dunkin' Donuts' ad will run as an animated billboard unit between segments, with the company planning three more throughout the season. "We think a billboard using Vine is dramatically more engaging" than just a logo, said Scott Hudler, vice president of global consumer engagement at Dunkin' Brands.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Manager, Internal Audit
Macy's
Cincinnati, Ohio
Art Director (macys.com)
Macy's
New York, New York
Designer - Charter Club RTW Wovens
Macy's
New York, New York
District Manager
Crescent Electric Supply Co.
Anchorage, AK
Associate - Beauty Trend & Event Merchandising
HSN
Saint Petersburg, Florida