Dunkin' Donuts to show a Vine-made TV spot tonight

09/8/2013 | Adweek

During tonight's "Monday Night Football" pregame show, Dunkin' Donuts will air what is believed to be the first-ever TV ad made from a single Vine video. Dunkin' Donuts' ad will run as an animated billboard unit between segments, with the company planning three more throughout the season. "We think a billboard using Vine is dramatically more engaging" than just a logo, said Scott Hudler, vice president of global consumer engagement at Dunkin' Brands.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Branch Manager
Crescent Electric Supply Co.
Cedar Rapids, IA
Forecast Analyst
Belk
Charlotte, North Carolina
Buyer
Dunham's Sports
Troy, Michigan
Manager Store Systems
PetSmart
Phoenix, Arizona
Director Compliance Training & Communications
Walgreens
Deerfield, Illinois