Dunkin' Donuts to show a Vine-made TV spot tonight

09/8/2013 | Adweek

During tonight's "Monday Night Football" pregame show, Dunkin' Donuts will air what is believed to be the first-ever TV ad made from a single Vine video. Dunkin' Donuts' ad will run as an animated billboard unit between segments, with the company planning three more throughout the season. "We think a billboard using Vine is dramatically more engaging" than just a logo, said Scott Hudler, vice president of global consumer engagement at Dunkin' Brands.

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