McGarryBowen has been named the new creative shop of Pizza Hut, replacing The Martin Agency, which has handled the advertising since 2009. Publicis Groupe's Optimedia will retain the media duties for the client, which spent $240 million in U.S. measured media last year, per Kantar Media. McGarryBowen lost the Burger King account to Mother earlier this year.
McGarryBowen wins Pizza Hut creative duties
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