What Canada's baby boomers are buying

09/8/2013 | Calgary Herald (Alberta)

Baby boomers in Canada, as in the U.S., are a large portion of the consumer market, but many advertisers aren't figuring out the right way to reach them, often because they forget that the group is just as varied as any other demographic, say industry experts. "They think of baby boomers as either old, smiling vapid people on a beach, or as old hippies," said ad industry veteran Chuck Nyren.

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Calgary Herald (Alberta)