Procter & Gamble banks on "The Apprentice" exposure

In hopes of reaching the 25 million viewers of the NBC reality series, Procter & Gamble will let the show's contestants design a new marketing campaign for Crest toothpaste. "I thought it would be great to tap into something with a lot of buzz, and the Apprentice has it," Crest's spokesman said.

View Full Article in:

Cincinnati Enquirer, The (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
CULINARY ARTS PROGRAM DIRECTOR AND INSTRUCTOR
Nashville State Community College
Nashville, TN
Executive Chef
Newport Harbor Corporation
Newport, RI
Executive Sous Chef
The Cliffs
Salem, SC
Executive Chef
The French Goat
Lewisburg, WV
Culinary Buyer
The Culinary Institute of America - Greystone Campus
St. Helena, CA