Study: DVR users skip vast majority of ads

09/9/2004 | Multichannel News

New Forrester Research data reveals that DVR users spend 60% of their TV time watching recorded shows and skip 92% of the commercials on those shows. The research also indicates that DVR users watch ads for movies more frequently than other ads, and that fewer than 2% of people who bought DVRs have stopped using the devices.

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