Study: DVR users skip vast majority of ads

09/9/2004 | Multichannel News

New Forrester Research data reveals that DVR users spend 60% of their TV time watching recorded shows and skip 92% of the commercials on those shows. The research also indicates that DVR users watch ads for movies more frequently than other ads, and that fewer than 2% of people who bought DVRs have stopped using the devices.

View Full Article in:

Multichannel News

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA