Light beer wars play out over football season

09/9/2011 | Advertising Age (tiered subscription model)

Anheuser-Busch's Bud Light may have succeeded longtime National Football League beer sponsor MillerCoors' Coors Light, but the long-running feud between the two light brews will continue to play out in game-day ads from both companies. A-B's new football-centered Bud Light TV campaign is via roster shop Cannonball, while Coors Light has a fresh slate of football-themed TV ads from Draftfcb.

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