Light beer wars play out over football season

09/9/2011 | Advertising Age (tiered subscription model)

Anheuser-Busch's Bud Light may have succeeded longtime National Football League beer sponsor MillerCoors' Coors Light, but the long-running feud between the two light brews will continue to play out in game-day ads from both companies. A-B's new football-centered Bud Light TV campaign is via roster shop Cannonball, while Coors Light has a fresh slate of football-themed TV ads from Draftfcb.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY