Insurer backs game for young cancer patients to fight back

09/9/2013 | Medical Marketing & Media

Health insurer Cigna is backing the distribution of a mobile application known as Re-Mission 2, a revamped version of a video game that puts young cancer patients inside a virtual body to fight cancer with chemotherapy, antibiotics and the immune system. The game was developed by the nonprofit HopeLab. Genentech's foundation is funding development of a version for pediatric cancer institutes.

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