TV ad spending reached $18.4 billion in the second quarter, a 6.4% increase, according to Kantar Media. Spending was helped by extra NBA playoff games and a 6.1% spending increase for Spanish-language TV. Cable performed well with a 14.9% Q2 increase and a total first-half increase of 10.1%, compared with broadcast networks' decline of 0.6%.
Kantar: Cable sees big gains in Q2 ad revenue
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