TV ad spending reached $18.4 billion in the second quarter, a 6.4% increase, according to Kantar Media. Spending was helped by extra NBA playoff games and a 6.1% spending increase for Spanish-language TV. Cable performed well with a 14.9% Q2 increase and a total first-half increase of 10.1%, compared with broadcast networks' decline of 0.6%.
Kantar: Cable sees big gains in Q2 ad revenue
SmartBrief Job Listings for Media
|VP, Client Partner, Digital Marketing||
|Santa Monica, CA|
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.