How to choose your Twitter name wisely

09/10/2009 | SmartBrief/SmartBlog on Social Media

A name is more than just a name on Twitter, it's also a branding tool, writes Andy Sernovitz. It's important to consider whether your tweets should represent the company, a team or an individual. For a company, individual accounts are the least desirable arrangement. "If you lose your Twitter star, you're likely to lose the relationships as well," he noted.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA