Optimedia adds U.S. digital account to British Airways assignment

09/10/2010 | Adweek

Publicis Groupe's Optimedia, via a review, has added the U.S. digital media business for British Airways to its account roster; the shop has repped the airline's worldwide traditional media for the past 15 years. Digital media incumbent Agency.com, a division of Omnicom Group's TBWA, also took part in the review.

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