In defense of Google+ Communities for B2B

09/10/2013 |

Google+ Communities give business-to-business companies a sleek destination to house discussions with customers based on general categories or businesses themselves, writes Jameson Brown. The "much cleaner layout" gives this service a benefit above LinkedIn, and its lack of spam and self-promotion make it a more viable conversation tool than Twitter, he writes. The platform offers a way for businesses to partake in consistent engagement with customers and industry leaders.

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